The development of The Broadway is an exciting opportunity to create a contemporary Westminster destination providing residential, office and retail uses with a generous new public space linking Victoria Street with Broadway and Dacre Street to the north.

The Broadway creates six buildings on a plan designed to frame views of the Grade I listed 55 Broadway from Victoria Street. Elevations are composed with a distinctive vertical expression, referencing the local vernacular in the rhythm of facades and the use of materials sympathetic to the sandstone and brick of the historic Conservation Area.

As a whole, the development expresses a transition between historic development to the north and the more contemporary architecture along Victoria Street, whilst providing exemplary accommodation for local residents and businesses.